A Century of Spin: How Public Relations Became the Cutting by David Miller

By David Miller

"Of the entire transcendent powers that form our sleek lives, propaganda is the main strong and insidious. This impressive, unique ebook finds the key fact approximately so-called public family and will be required interpreting on each curriculum."
---John Pilger

This publication charts the relentless upward push of the general public family and the way it has reworked our society. Revealing the roots of the PR flow within the years best as much as the 1st international warfare, it indicates the way it turned a key software within the fight to subordinate democracy to company rule. it's the first publication to supply a heritage of the emergence of company propaganda on either side of the Atlantic through the twentieth century.

The authors express how the origins of PR have been regularly covertly political. Spin has been round for a very long time and its anti-democratic strength is widely known to all those that have made use of it. in keeping with large use of unique archival fabric, the e-book provides a transparent chronology of PR's improvement, together with an in depth account of ways US capitalists mobilized to tame FDR's New Deal and joint US-UK efforts to push for the deregulation of world markets.

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Extra info for A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power

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46 This growth in the PR industry is reflected also in the foundation of both the Public Relations Society of America and the Institute of Public Relations (in the UK) in 1948. POST-WAR PROSPERITY: PR GOES GLOBAL Soon PR people developed more of a taste for travel, popping up all over the world. 47 Perhaps its most famous lobbying effort was its persuasion of the CIA to support a coup against the democratically elected Arbenz government in Guatemala. 48 Bernays persuaded his employers, United Fruit, that the government should be subverted, since it threatened the interests of the company.

B-M did public relations for Babcock & Wilcox after the Three Mile Island nuclear accident in 1979 and continued their dubious work on environmental issues during the 1980s and 1990s by helping to manage the Bhopal crisis for Union Carbide. 58 Like many of their leading competitors, B-M have a notable track record in discrediting the environmental movement on behalf of industry, creating deceptive front groups to promote pro-corporate messages on environmental and public health issues,59 and managing the threats to business profitability posed by environmental regulation.

Several established PR agencies represented one side or the other in the civil war, seeking to influence international sentiment on the conflict. Burson-Marsteller for example was retained to discredit claims of genocide by the Nigerian government. These PR firms opened doors in Washington and London to politicians, business elites and editors, or they managed to attract favourable publicity for their clients. They did little to resolve the war, or promote mutual understanding. 55 PR stalks conflicts.

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